Other Sociology Commons^™

The Beauty Standard Trade-Off: How Ebony, Essence, And Jet Magazine Represent African American/Black Female Beauty In Advertising In 1968, 1988, And 2008, Jerrika M. Anderson Edwards

Scripps Senior Theses

How do magazines that target the Black community represent Black/African American female beauty within a society that pushes a Eurocentric beauty ideal? Are these publications affected by the dominant ideal, do they resist the ideal with their own Afrocentric beauty standards, or do they find some type of compromise between the two? In this thesis, I propose that these publications present a compromise between Eurocentric and Afrocentric ideals but to the detriment of Black/African American women. To investigate my research questions, I conducted a content analysis of the advertisements in three periods of time, 1968, 1988, and 2008, in three …