Other Sociology Commons^™

All The Internet's A Stage: The Performance Of Authenticity By Instagram Wellness Influencers, Katherine Eu

Scripps Senior Theses

This paper conducted semi-structured in-depth interviews with seven influencers to examine the techniques they use to promote authenticity in content creation. The analysis identified two main techniques: (1) creating content in batches during designated “content days” and (2) incorporating mental health into their online persona. It is important to note that because sharing vulnerable information is a deliberate part of an influencer's strategy, personal mental health content should not be regarded as more authentic than other content. Additionally, the study briefly explores how a lack of boundaries can lead to ambiguity between personal identity and one’s online persona. Further research …