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Narcocultura As Cultural Capital For Latinx Youth Identity Work: An Online Ethnography, Emiliano Villarreal

Open Access Theses & Dissertations

Why would young Latinxs want to be, talk, look, and act like narcos? This work analyzes the ways in which narcocultura has become an important source of cultural capital for many Latinxs. Narcocultura is the assemblage of music, video, television, and other forms of cultural production that feature figures of transnational narcotrafficking as central protagonists of their narratives. Based on a yearlong online ethnography, I examine the ways in which Latinx Facebook users appropriate and recontextualize narcocultura in their identity work through the lenses of LatCrit theory, critical discourse analysis, and personal lived experiences, which provided the departing point for …