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Theses/Dissertations

West Virginia University

Thematic Content Analysis

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Sexism In The Digital World: A Thematic Content Analysis Of The Cyberbullying Of Lil Miquela, Shyanne Elizabeth Schmithorst Jan 2023

Sexism In The Digital World: A Thematic Content Analysis Of The Cyberbullying Of Lil Miquela, Shyanne Elizabeth Schmithorst

Graduate Theses, Dissertations, and Problem Reports

As artificial intelligence (AI) evolves, social issues associated with this technology are also perpetuated. This is especially pertinent to online violence against women. In April 2016, fictional character “Lil Miquela,” an AI robot who would quickly rise to fame as a social media influencer, was created using Computer-Generated Imagery (CGI). Significant backlash has persisted against Lil Miquela throughout its existence, which has typically taken the form of demeaning comments made by other users on Lil Miquela’s social media pages. As the robot looks deceptively like a human female, the robot receives online treatment that mimics that of human women. Utilizing …