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“Gaining Control” Women’S Health On Period And Pregnancy Trackers, Stecy Mbemba
“Gaining Control” Women’S Health On Period And Pregnancy Trackers, Stecy Mbemba
Senior Projects Spring 2022
This project conducts a discourse analysis on four FemTech platforms: Clue, Flo, Ovia, and Sprout. It interrogate how these apps market their services and shape user attitudes about health. This analysis takes place in four sections: (1) visuals, (2) language, (3) services, and (4) terms of use and privacy. This project makes an argument for how FemTech replicates rather than mitigate disparities in the U.S healthcare system.