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Individualism-Collectivism And Group Creativity, Jack A. Goncalo, Barry M. Staw
Individualism-Collectivism And Group Creativity, Jack A. Goncalo, Barry M. Staw
Jack Goncalo
Current research in organizational behavior suggests that organizations should adopt collectivistic values because they promote cooperation and productivity, while individualistic values should be avoided because they incite destructive conflict and opportunism. In this paper, we highlight one possible benefit of individualistic values that has not previously been considered. Because individualistic values can encourage uniqueness, such values might be useful when creativity is a desired outcome. Although we hypothesize that individualistic groups should be more creative than collectivistic groups, we also consider an important competing hypothesis: Given that collectivistic groups are more responsive to norms, they might be more creative than …
Past Success And Creativity Over Time: A Study Of Inventors In The Hard Disk Drive Industry, Pino G. Audia, Jack A. Goncalo
Past Success And Creativity Over Time: A Study Of Inventors In The Hard Disk Drive Industry, Pino G. Audia, Jack A. Goncalo
Jack Goncalo
We integrate psychological theories of individual creativity with organizational theories of exploration versus exploitation in order to examine the relationship between past success and creativity over time. A key prediction derived from this theoretical integration is that successful people should be more likely to generate new ideas, but these ideas will tend to be less divergent as they favor the exploitation of familiar knowledge at the expense of the exploration of new domains. This prediction departs from the often-held view that people who generate more ideas will also generate ideas that are more divergent. Analyses of patenting in the hard …