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Who Does The Public Trust? The Case Of Genetically Modified Food In The United States, John Lang, William Hallman
Who Does The Public Trust? The Case Of Genetically Modified Food In The United States, John Lang, William Hallman
John T. Lang
Trust is important for the perception of many types of risk, including those relating to genetically modified (GM) food. Who the public trusts in any given circumstance, however, is not well understood. In this study of public trust regarding GM food, an exploratory factor analysis with Promax rotation reveals public classification of three common institutional types—evaluators, watchdogs, and merchants. The structure of relationships among these stakeholders can act to enable or constrain public support for this new technology. Evaluators—scientists, universities, and medical professionals—are the most trusted. Watchdogs—consumer advocacy organizations, environmental organizations, and media sources—are moderately trusted. Merchants—grocers and grocery stores, …
I Will Not Eat It With A Fox; I Will Not Eat It In A Box: What Determines Acceptance Of Gm Food For American Consumers?, Venkata Puduri, Ramu Govindasamy, John Lang, Benjamin Onyango
I Will Not Eat It With A Fox; I Will Not Eat It In A Box: What Determines Acceptance Of Gm Food For American Consumers?, Venkata Puduri, Ramu Govindasamy, John Lang, Benjamin Onyango
John T. Lang
This article suggests differential acceptance and approval of genetic modification involving plant or animal genes. The results can contribute to our understanding of GM food acceptance and be used to derive marketing strategies and in policy formulation. Similar to previous studies, this article suggests that demographic, socio-economic, consumer value attributes, and trust in key stakeholders help drive acceptance of genetic modification. In general, the public is more approving of plant-based GM than animal-based GM. Furthermore, the results of this survey suggest that a better understanding of biotechnology, trust in the GM regulatory framework, and biotechnology corporations’ motives are critical for …