Other Sociology Commons^™

The Evolution Of Mcdonald’S: As Seen On Tv., Jay Gibson

Scholars Week

When thinking of fast food, McDonald’s is often one of the first that comes to mind. However, we rarely think about how this industry giant has changed over the years. From this point the question is asked, how has McDonald’s advertisements changed to suit their ever-growing audience? What, if anything, has caused these changes? Many might simply say the changes come with the times, but research reveals that there could potentially be much more serious reasons, such as the anti-obesity movement and battles in the legal field. By analyzing numerous television advertisements from the 90s and recent years, I find …