Sociology Commons^™

To Be Fair: Colorism And Online Dating Among Young South Asians, Kajal S. Patel

Master's Theses

Online dating is rooted in first impressions through images. Because of this, users of these apps tend to alter their profile pictures to fit a certain criteria that they believe will attract more matches. For people of color, this benchmark is based upon fair skin and European facial features. This has led me to ask, how is colorism reinforced in online dating apps for Indian Americans, and more specifically though, how are the users of these apps portraying themselves in their own profiles as it relates to colorism? Due to various factors Indians with darker skin tend to feel pressure …