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Changing The Game: A Critical Media Analysis Of Espn And Espnw, Amanda Milanis
Changing The Game: A Critical Media Analysis Of Espn And Espnw, Amanda Milanis
Major Papers
The sports media company ESPN has long utilized traditional and social media to enhance their brand and promote professional athletes, specifically men, and their accomplishments on various media platforms. Notably, in 2010 ESPN launched a global multiplatform brand called espnW as a way to connect women with sports, while also informing and inspiring women athletes and fans. Although women athletes have made great advancements in sport, such as gaining this kind of media representation, this should not be seen as a victory lap.
This paper applies Barthes’ (1957) concept of ‘myth’ to help us understand the ideological underpinnings of representations …