Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Sociology
Selling White Masculinity: An Analysis Of Cultural Intermediaries In The Craft Beverage Industry, Erik Tyler Withers
Selling White Masculinity: An Analysis Of Cultural Intermediaries In The Craft Beverage Industry, Erik Tyler Withers
USF Tampa Graduate Theses and Dissertations
The purpose of this study is to use the craft beverage industry as a case study in which to investigate how white masculinity is reproduced within consumer spaces. This study explores the roles that cultural intermediaries in the craft beverage industry play in the reproduction and contestation of white masculinity. Cultural intermediaries can be understood as tastemakers who play a large role in assigning value and legitimacy to products, practices and people within consumer industries. Intermediaries such as marketing and advertising firms, industry writers, and critics have been widely studied in the past. However, the day to day interactional work …
American Converts To Islam: Identity, Racialization, And Authenticity, Patrick M. Casey
American Converts To Islam: Identity, Racialization, And Authenticity, Patrick M. Casey
USF Tampa Graduate Theses and Dissertations
Working within a social identity theory model, which posits that identities gain or lose salience depending on the situation and the actors, this study brings into focus the identity management of Americans who have converted to Islam. More specifically, this study of American Muslim converts seeks to understand how the authenticity of their religious identities is challenged and affirmed by others and themselves. Thirty-nine in-depth interviews were examined and interpreted using the insights of narrative analysis and racialization theory. The first finding is that although converts may tell a variety of different stories about how and why they converted to …