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University of Nebraska - Lincoln

2015

Survey Research and Methodology (SRAM) Program: Dissertations and Theses

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Interviewer Voice Characteristics And Data Quality, Nuttirudee Charoenruk Jul 2015

Interviewer Voice Characteristics And Data Quality, Nuttirudee Charoenruk

Survey Research and Methodology (SRAM) Program: Dissertations and Theses

As an aural mode, interviewer voices play an important part in telephone surveys. Telephone interviewers are typically instructed to read questions with a proper phrasing and inflection and to read questions at a speech rate of 2 words per second (wps). However, there is no study that examines whether these interviewer voices affect data quality. In this dissertation, I examine how interviewer voice characteristics are associated with data quality in socially desirable, undesirable, and complex questions.

Data for this study come from the Work and Leisure Today Survey (NSF SES-1132015). I examined the first turn that interviewers read a survey …