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Full-Text Articles in Sociology
Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Dissertations, Theses, and Capstone Projects
In this dissertation, I explore how corporations engage in values-based marketing in the 21st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …
Pioneering Digital Sociology, Jessie Daniels, Heidi Knoblauch
Pioneering Digital Sociology, Jessie Daniels, Heidi Knoblauch
Publications and Research
No abstract provided.
Race, Civil Rights, And Hate Speech In The Digital Era, Jessie Daniels
Race, Civil Rights, And Hate Speech In The Digital Era, Jessie Daniels
Publications and Research
The emergence of the digital era has had unintended consequences for race, civil rights, and hate speech.This chapter looks at the prevalence of both overtly racist sites, such as Stormfront, and at "cloaked" sites, that purport to advocate civil rights but disguise a racist agenda.