Sociology Commons^™

The Influence Of Gender On Female Business Owners In Ho Chi Minh City, Abby Busis

Independent Study Project (ISP) Collection

Ho Chi Minh City is commonly referred to as a developing business hub, largely due to the rapidly increasing number of private enterprises. Since the implementation of the Doi Moi in 1986, Vietnam’s private business sphere has grown tremendously, and women have played a large role in this development. Today, women own just under a quarter of formal enterprises in Vietnam, but this impressive statistic does not consider the many challenges these women have faced.

Through in-depth interviews with female business owners themselves, along with an online survey, this study determines how gender influences these business owners’ professional experiences. Gender …

Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch

Department of Sociology: Faculty Publications

It is no secret that Hollywood loves a good romance. What is perhaps sometimes overlooked however is how important romance and female characters are to male-dominated action films. Esma Kartal argues women and romance are deliberately placed into action films to create “romantic relief” and attract female viewers for greater crossover appeal.¹ In addition to romance, Yvonne Tasker observes how women in action films serve as a witness for “the hero’s suffering” and humanity in action films.² Finally, a classic use of women and romance in action films is that of the damsel-indistress, which continues to this day …

Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl

School of Business: Faculty Publications and Other Works

Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …

A Qualitative Study Of Changes In The Traditional Roles Of Housewives In Ibadan, Southwest Nigeria, Rowland Edet, Julianah Babajide, Oluwayimika Ekundina

Department of Sociology: Faculty Publications

Although hinged on the principles of patriarchy, the Nigerian society has witnessed appreciable changes in the roles of women. This change is noticed in marriage particularly among married women or housewives. Thus, the phenomenon of full housewife is gradually fading away due to the joint influence of westernization, globalization, and modernization. Thus, this study delved into interrogating the various changes that have taken place in the traditional roles of housewives in selected locations in Ibadan. This study utilized a purely qualitative method of research because the subject matter focuses on making sense of meanings people attach to gender, gender roles, …