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Full-Text Articles in Sociology
Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote
Dissertations, Theses, and Capstone Projects
In this dissertation, I explore how corporations engage in values-based marketing in the 21st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …
Restoring Solidarity: "Accountability" In Radical Leftist Subcultures, Sarah M. Hanks
Restoring Solidarity: "Accountability" In Radical Leftist Subcultures, Sarah M. Hanks
Dissertations, Theses, and Capstone Projects
In radical left activist subcultures, ‘accountability processes’ are a form of DIY transformative justice dealing with abuse and sexual assault, focusing on the needs of the ‘survivor’ and transformation of the ‘perpetrator.’ Within activism identifying abuse is particularly difficult because it means acknowledging abuse by a person considered politically virtuous. The specifics of a process are situational and provisional. The overwhelming pattern is male identified people abusing female identified, gender non-binary, and transgender people. My research examines why activists are developing processes to address problems and whether or not they are successful.
Within the subculture, the topic is important enough …
A Parade Of Identities: Negotiation Of Ethnic Identities In Three New York City Cultural Parades, Julia M. Herrera-Moreno
A Parade Of Identities: Negotiation Of Ethnic Identities In Three New York City Cultural Parades, Julia M. Herrera-Moreno
Dissertations, Theses, and Capstone Projects
“A Parade of Identities” is a digital project that applies social theories of international migration, psychology and cultural anthropology to ethnographic visual data in order to analyze ethnic identity and urban space appropriation found in three of New York City’s cultural parades. The project traces and analyzes the historical meaning and emerging directions in terms of ethnic identity construction, of NYC immigrant parades through the use of the author’s photography and video collections (2012-2018) of St. Patrick’s Day, Columbus Day and Chinese New Year parades, in association with a website and blog via digital humanities’ platform. Additionally, by activating the …