Sociology Commons^™

Pop And Indie: What Do They Mean And Why Does It Matter? Genre And Marketing From Within The Uk Music Scene, Maggie Malin

Faculty Curated Undergraduate Works

This paper aims to explore the evolution of “pop” and “indie” as words and as genres from within the London music scene, and to suggest the most appropriate or effective marketing techniques based on a standard understanding of each genre and its implications. For each of these genres, I establish two definitions: a semantic definition, based on the etymology of the word and the cultural implications of the genre’s origins and history, and a sonic definition, based on any overarching standards of how the genre’s music sounds. In defining each genre’s sound, its history and evolution are considered, as well …