Sociology Commons^™

Surfing As Adventure Travel: Motivations And Lifestyles, Zachariah Reynolds, Nancy M. Hritz Dr.

Journal of Tourism Insights

The purpose of this study was to create a profile of the adventure traveler’s lifestyles, values and travel motivations. An understanding of the lifestyle and attitudes of today’s adventure traveler can aid tourism marketers in designing messages tailored to this unique target market. Differences and similarities between genders and the age cohorts of Generation Y, Generation X and Baby Boomers were examined. Across the sample most participated in a “traditional” type of sport before migrating to an adventure activity and they also engaged in more than one type of adventure activity.

Across the sample, the participants traveled in order to …