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Full-Text Articles in Sociology
Stereotyping And Self-Presentation: Effects Of Gender Stereotype Activation, Chi-Yue Chiu, Ying-Yi Hong, Ivy Ching-Man Lam, Jeanne Ho-Ying Fu, Jennifer Yuk-Yue Tong, Venus Sau-Lai Lee
Stereotyping And Self-Presentation: Effects Of Gender Stereotype Activation, Chi-Yue Chiu, Ying-Yi Hong, Ivy Ching-Man Lam, Jeanne Ho-Ying Fu, Jennifer Yuk-Yue Tong, Venus Sau-Lai Lee
Research Collection School of Social Sciences
Recent research has shown that the presence of stereotype-relevant environmental cues can inadvertently bias people's judgments of others in the direction of the stereotype. The present research demonstrated analogous activation effects on self-stereotyping. In two experiments, the effects of stereotype activation on the tendencies to stereotype others and to self-stereotype were examined. Experiment 1 tested whether incidental exposure to gender-related materials might activate gender stereotypes and hence affect perception of another person. Experiment 2 investigated gender stereotype activation effects on female and male high school students' self-presentation behaviors. The results showed that incidental exposure to stereotype-relevant environmental cues increased both …
The Effects Of Gender And Task Complexity On Audit Judgment, Janne Chung, Gary S. Monroe
The Effects Of Gender And Task Complexity On Audit Judgment, Janne Chung, Gary S. Monroe
Research outputs pre 2011
This study examines the interaction effect between gender and task complexity on audit judgment based on the selectivity hypothesis. This hypothesis states that males are selective information processors whereas females are detailed information processors. The study extends this hypothesis to an auditing context and hypothesizes that males will outperform females when task complexity is low while females will outperform males when task complexity is high. A two (males and females) by two (task complexity - high and low) full factorial experiment was carried out. The low and high task complexity conditions were created by manipulating the number of cues. The …