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Evidence-Based Marketing Strategies To Increase Student Membership In A Professional Association, Laura Aldrich
Evidence-Based Marketing Strategies To Increase Student Membership In A Professional Association, Laura Aldrich
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Membership acquisition and attrition is vital to the survival and growth of a voluntary professional association. The percentage of social work students who are members of social work voluntary professional associations is low (Attinson & Glassberg, 1983). The purpose of this project is to understand the acquisition and attrition of students in order to develop marketing strategies to increase student membership. Voluntary professional associations value student members because they are the future of the profession and the association (NASW, 2013). Student membership in a voluntary professional association is important for students as this participation provides students with opportunities for socialization …