Social Work Commons^™

Consumer Competence Strategies, Spiritually Inspired Core Values And Locus Of Control: What Are The Links?, Gabriella Spinelli, Holly Nelson-Becker, Roberta Ligossi

Social Work: School of Social Work Faculty Publications and Other Works

Ethical consumption has increased as a result of a more pressing environmental agenda, allowing consumers to assert their core values through marketplace decisions. The progressive secularisation of society has opened a gap on how religion and spirituality, defined in this paper as constructs that underpin core values, affect individuals through their consumption choices. An exploratory approach was taken in this research to investigate how consumers negotiate their daily shopping habits, whether they align with or diverge from their religious or secular core values, and whether an internal or external locus of control (LoC) was demonstrated. This qualitative study used the …