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Conducting A Focus Group, Barbara Packer-Muti
Conducting A Focus Group, Barbara Packer-Muti
The Qualitative Report
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This article describes the process by which I became more cognizant of the tools necessary to be successful in planning and running focus groups. The article provides information about books and articles that were useful in providing practical information. It also details the use of the "learning-by-doing" journey embarked upon at my institution, whereby we conducted 56 town hall meetings over a four month time period using a focus group …
Conducting An Online Focus Group, Jeanine Stancanelli
Conducting An Online Focus Group, Jeanine Stancanelli
The Qualitative Report
Traditionally, focus groups have been conducted in person using the face-to-face format. However, improvements in technology have resulted in the emergence of the online focus groups. Online focus groups are an extension of traditional focus groups, which have been utilized in qualitative research for decades and, for the most part, the principles are consistent with traditional focus groups. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. After gaining a sufficient understanding of traditional focus groups, the researcher can explore …
Issues In The Analysis Of Focus Groups: Generalisability, Quantifiability, Treatment Of Context And Quotations, Lilla Vicsek
Issues In The Analysis Of Focus Groups: Generalisability, Quantifiability, Treatment Of Context And Quotations, Lilla Vicsek
The Qualitative Report
In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of …