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A Review Of Qualitative Methods In Health Communication Research, Liza Ngenye, Gary Kreps
A Review Of Qualitative Methods In Health Communication Research, Liza Ngenye, Gary Kreps
The Qualitative Report
This paper examines the ways that qualitative inquiry can be especially useful for gathering relevant descriptive data that can provide a deep understanding of health communication issues and processes, as well as to provide evidence-based guidance for addressing key challenges of health care delivery and promotion. This article promotes methodological diversity in research designs and illustrates the value of employing qualitative methods such as ethnography and grounded theory in health communication research. It is also provides calls for the application of less-used, unfamiliar qualitative methods such as phenomenology. Our careful bibliographic review of health communication research studies published over the …
Pragmatism As A Basis For Grounded Theory, David L. Morgan
Pragmatism As A Basis For Grounded Theory, David L. Morgan
The Qualitative Report
Recently, there have been calls for renewed attention to the roots of Grounded Theory in pragmatism, and this article continues that effort at both the theoretical and the procedural level. From a theoretical perspective, it counters the claim that pragmatism is compatible with a relativist epistemology, as claimed by advocates of Constructivist Grounded Theory, and argues instead for a cyclical process of inquiry that moves from beliefs to actions to consequences. At the procedural level, the article demonstrates four concrete principles so that pragmatism: replaces induction with abduction; emphasizes the importance of prior beliefs as starting points; treats theoretical sampling …