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Avoiding Traps In Member Checking, Julie A. Carlson
Avoiding Traps In Member Checking, Julie A. Carlson
The Qualitative Report
Due to the variations of design and protocol in qualitative inquiry, researchers may inadvertently create problems for themselves in terms of the trustworthiness of their research. Miscommunication between participants and researchers can especially arise from the unique and unpredictable nature of human dynamics. In this paper I contend that such problems, or traps, can easily and at times unknowingly be set during the qualitative process known as member checking, threatening the researcher/participant relationship and possibly the stability of the study. In this paper, I examine member checking through five vignettes personally experienced. These vignettes are preceded by a presentation of …
From "Clueless" To "Completed": A Review Of The Essential Guide To Doing Your Research Project, Angela Yehl
From "Clueless" To "Completed": A Review Of The Essential Guide To Doing Your Research Project, Angela Yehl
The Qualitative Report
O'Leary (2010) has written her book for the student; however, she delves beyond the "how to" of most introductory research texts. The author works to ground students in the theoretical and foundational aspects of qualitative, quantitative, and mixed methods research, in addition to providing "real world" advice and common scenarios often encountered in the field. From determining an appropriate sample size to navigating political processes in evaluative research, O'Leary stays grounded in the practical, often re-emphasizing the importance of "doability" in planning and conducting any type of research.
A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay
A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay
The Qualitative Report
In this paper I seek to inquire upon audience's perceptions of creativity in online advertising - a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews and ethnographic online interviews across 41 participants. My starting point is a critique of the most comprehensive conceptual intervention in the area of advertising creativity - Smith and Yang's (2004) typology of "relevance" and "divergence". I assess to what extent this typology emerges from my participants' data. Two key features of relevance - contextual …