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Dynamics Of Identity Threats In Online Social Networks: Modelling Individual And Organizational Perspectives, Romilla Syed

Theses and Dissertations

This dissertation examines the identity threats perceived by individuals and organizations in Online Social Networks (OSNs). The research constitutes two major studies. Using the concepts of Value Focused Thinking and the related methodology of Multiple Objectives Decision Analysis, the first research study develops the qualitative and quantitative value models to explain the social identity threats perceived by individuals in Online Social Networks. The qualitative value model defines value hierarchy i.e. the fundamental objectives to prevent social identity threats and taxonomy of user responses, referred to as Social Identity Protection Responses (SIPR), to avert the social identity threats. The quantitative value …