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Full-Text Articles in Science and Technology Studies
How To Create A Highly Distinctive Trademark: Orienting Patrons To Trademark Policy In Fifteen Minutes, Robert Berry
How To Create A Highly Distinctive Trademark: Orienting Patrons To Trademark Policy In Fifteen Minutes, Robert Berry
Librarian Publications
One of the challenges of assisting PTRC trademark patrons is to provide them with a brief overview of trademark policy that is both practical and engaging. One approach is to set aside 15 minutes to prioritize some of the most central aspects of trademark policy and to explain that, by understanding a few basic principles, they will find it much easier to design distinctive marks.
Patents As Business Intelligence Tools, Amy Jansen
Patents As Business Intelligence Tools, Amy Jansen
Librarian Publications
As most entrepreneurs and business owners can tell you, one of the most significant considerations that companies face is how to protect their work. Managing intellectual property is now integrated with overall business models and corporate strategy. For this reason, patents have become crucial strategic pieces in business and competitive intelligence in the twenty-first century. Having the right patents, and even more importantly, knowing how to use them can either bolster or harm a company. As technology and rapid advancements in innovation become the cornerstone of corporate success, companies’ research and development (R & D) and patent spending have become …