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Sustainability In Packaging: A Study Of Trends, Ideas, And Perceptions Of Sustainability As It Relates To Packaging, Leslie Herrmann

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The consumer packaging world has two key players, the consumer and the packaging manufacturer. And with the outside perspective of an expert on sustainability there creates the chemistry currently operating the sustainable packaging movement. But what does sustainability mean? The quick, dirty, and official definition is something which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (www.sustainability-ed.org).

This study focused on what the consumer perceived as being sustainable as well as tested some consumer knowledge of what sustainability is. This was then contrasted with what some award winning packaging manufacturers …