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Apparel Fit Evaluations Of 3d Scans Via Eye-Tracking, Lauren Bouvier

Apparel Merchandising and Product Development Undergraduate Honors Theses

The primary objective of this study is to identify the differences in apparel fit ratings when represented by a 2D or 3D display in an effort to increase customer satisfaction and reduce the rate of returns, as well as develop an understanding of consumer shopping behavior.

Phase I of data collection involved participants wearing apparel that fit properly and apparel that did not fit properly. 2D images were captured of the front, side, and back, along with 3D body scans for each category of apparel. In phase II of data collection, participants were asked to examine the 2D images and …