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Full-Text Articles in Science and Technology Studies
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
A Consumer-Oriented Decision-Making Approach For Selecting The Cloud Storage Service: From Paprika Perspective, Salim Al Isma'ili, Mengxiang Li, Jun Shen, Qiang He
A Consumer-Oriented Decision-Making Approach For Selecting The Cloud Storage Service: From Paprika Perspective, Salim Al Isma'ili, Mengxiang Li, Jun Shen, Qiang He
Faculty of Engineering and Information Sciences - Papers: Part B
In recent years there is a growth in the number of companies that offers cloud storage solutions. From user’s perspectives, it is becoming a challenging task to choose which cloud storage to use and from whom, based on user’s needs. In this context, no framework can evaluate the decision criteria for selection of cloud storage services. This paper proposes a solution to this problem by identifying the cloud storage criteria and introduces the PAPRIKA approach for measuring the criteria of cloud storage based on client’s preference. This work demonstrated the applicability of the framework (decision model) by testing it with …
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Journal of International Technology and Information Management
As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …
Understanding It Adoption And Consumption Within The Social Structure Of A Consumer's Economy, Sherman Ting, Linda Dawson, Chris Dubelaar
Understanding It Adoption And Consumption Within The Social Structure Of A Consumer's Economy, Sherman Ting, Linda Dawson, Chris Dubelaar
Faculty of Engineering and Information Sciences - Papers: Part A
Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has been extensively studied in Information Systems (IS) and marketing. However, research often focused too narrowly on technology adoption rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure of a consumer's economy, a consumer's portfolio of capital resources, can reveal the individual's approach and experiences towards technology adoption and consumption present and future. It provides a novel multi-disciplinary and practical approach into understanding the technology consumer by looking at how economic, cultural, social, educational, technological and political capital …