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Full-Text Articles in Recreation, Parks and Tourism Administration

Toward Innovative, Liveable, And Prosperous Asian Megacities: Medical Tourism, Mitzie Irene P. Conchada, Paulynne Castillo May 2010

Toward Innovative, Liveable, And Prosperous Asian Megacities: Medical Tourism, Mitzie Irene P. Conchada, Paulynne Castillo

Angelo King Institute for Economic and Business Studies (AKI)

Thanks to rapidly improving technology and medical practice standards, medical travel is able to combine the allure of exotic tourist destinations with the promise of affordable and high-quality health care as well as alternatives to western medical knowledge and procedures (such as traditional medicine including yoga, homeopathy, and "Chinese medicine"). Rising medical costs and lengthening queues for medical procedures in the Western world also contribute to making medical services in countries like India, the Philippines and Thailand more than acceptable substitutes to those offered in their developed country counterparts.

Moreover, the literature on the industry indicate that other than the …