Recreation, Parks and Tourism Administration Commons^™

An Investigation Of The Applicability Of The Uses And Gratifications Theory For Providing Insight Into E-Tourists’ Use Of Smartphones, Jang-Won Moon

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Despite the previous smartphone research in the context of travel and tourism, there is limited research based on a strong theoretical background that seeks to understand how tourists are motivated and satisfied via smartphone use. This study extended previous studies by systematically investigating and quantitatively measuring how and to what extent tourists are gratified (satisfied) by the use of smartphones during their trips based on the Uses and Gratifications Theory.

According to this theory, individuals choose a media platform with the anticipation that it will aid them in realizing a specific intention, the satisfaction of this need being referred to …