Recreation, Parks and Tourism Administration Commons^™

From Visit To Action: How Zoo Visitor Characteristics Influence Environmentally-Responsible Behavior, Stephanie Joseph

All Theses

Over the last 30 years, AZA-accredited zoos and aquariums have shifted focus from recreation to become centers of research, conservation and education. As awareness of environmental issues increases, zoos around the world have stepped up the challenge of engaging their visitors in learning experiences to enhance knowledge and awareness of conservation initiatives and eventually evoke action. Evaluation of these educational programs has also shifted from assessing whether a program works to determining for whom it works and why. The purpose of this study is to explore the role of locus of control, motivation, previous life experiences, personal interest and knowledge …