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Missouri National Recreational River Visitor Study, Summer 2012, Marc F. Manni, Yen Le, Steven J. Hollenhorst

United States National Park Service: Publications

Executive Summary

This visitor study report profiles a systematic random sample of Missouri National Recreation River visitors during July 19 - 25, 2012. A total of 467 questionnaires were distributed to visitor groups. Of those, 256 questionnaires were returned, resulting in a 54.8% response rate.

Group size and type: Thirty-eight percent of visitor groups consisted of two or three people and 35% were in groups of six or more. Sixty-four percent of visitor groups consisted of family groups.

State or country of residence: United States visitors were from 29 states and comprised 99% of total visitation during the survey period, …