Public Affairs, Public Policy and Public Administration Commons^™

Thriving Private-Community Partnerships: Perspectives From Fiji’S Upper Navua Conservation Area, Jeremy Schultz, Kelly Bricker

Journal of Tourism Insights

Ecotourism has proven itself to be a forerunner in the advancement of environmental conservation all the while supporting cultural tradition, uniqueness, and pride among indigenous communities. Successful private-community partnerships associated with ecotourism operations are vital to the overall prosperity of both the businesses and the local communities. Such accomplishments can be seen through numerous livelihood goals including income, food security, health, reduced vulnerability, governance, and empowerment (Walpole & Wilder, 2008).

Private-community partnerships also support global initiatives such as the Sustainable Development Goals (Ban Ki-Moon, 2015) and sustainable development frameworks including those proposed by the United Nations World Tourism Organization (UNWTO, …

Understanding Contraflow Pop-Culture Tourism: The Case Of Transnational Fandom Of South Korean Pop-Culture And The “Hallyu” Tourism, Jungyun "Christine" Hur, Tony Kim

Journal of Tourism Insights

Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, …

Surfing As Adventure Travel: Motivations And Lifestyles, Zachariah Reynolds, Nancy M. Hritz Dr.

Journal of Tourism Insights

The purpose of this study was to create a profile of the adventure traveler’s lifestyles, values and travel motivations. An understanding of the lifestyle and attitudes of today’s adventure traveler can aid tourism marketers in designing messages tailored to this unique target market. Differences and similarities between genders and the age cohorts of Generation Y, Generation X and Baby Boomers were examined. Across the sample most participated in a “traditional” type of sport before migrating to an adventure activity and they also engaged in more than one type of adventure activity.

Across the sample, the participants traveled in order to …