Psychology Commons^™

The Impact Of Person-Centered Communications On Political Candidate Evaluation: An Experimental Investigation, Randall A. Renstrom

Dissertations

"Person-centeredness" refers to how empathetic and warm a person's communication style is. Although the role of person-centeredness has been documented in various areas concerning interpersonal relations, person-centeredness has not been explored in the political realm. This project investigated how person-centered communications can influence impressions and evaluations of political candidates. In the first study, person-centered (PC) messages were shown to impact candidate trait ratings. Candidates using low PC messages were associated with more instrumental traits but fewer socio-emotional traits, while high PC candidates were assumed to have more socio-emotional traits but fewer instrumental traits. Similar results were found when participants rated …