Psychology Commons^™

Music, Video And Perception: An Investigation Into Shaping Attitudes Toward Fish And Their Natural Habitat, Kayla-Ann Hemmings

All Master's Theses

The current study investigated the influence of music and video on perceptions of fish, willingness to help aquatic conservation efforts, and attitudes about the marine environment. Participants were randomly distributed to one of six groups which varied by presenting information about marine life in a video format or through printed text (i.e., video or pamphlet) and on the background music that played during the presentation of that information (i.e., ominous, uplifting, or no sound). Participants, then, completed several counterbalanced measures, including rating how much six different words (i.e., three positive and three negative) applied to fish, Willingness to Conserve questions …