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They Were Framed! The Development And Validation Of Context-Specific Measures Of Individual Culture, Amber Schroeder

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Early personality research often described behavior in terms of individual dispositions or stable behavioral tendencies (Allport, 1937; Cattell, 1957; Guilford, 1959), thus taking a context-independent view of personality. However, a recent review of thousands of empirical studies illustrated that even seemingly superficial changes to contextual variables can have a large impact on study results (Richard, Bond, & Stokes-Zoota, 2003). Yet, the use of non-contextualized measures of individual culture still remains the norm in cross-cultural research. Thus, utilizing a sample of more than 1,000 participants across two studies, work and nonwork measures of two cultural variables (i.e., individualism and collectivism) were …