Psychology Commons^™

Well-Being In The Time Of Covid-19: Do Metaphors And Mindsets Matter?, Jeni L. Burnette, Crystal L. Hoyt, Nicholas Buttrick, Lisa A. Auster-Gussman

Jepson School of Leadership Studies articles, book chapters and other publications

Communications about the Coronavirus Disease 2019 (COVID-19) often employ metaphors, which can help people understand complex issues. For example, public health messages may focus on “fighting” the disease, attempting to rouse people to action by instilling a sense of urgency. In contrast, change-focused metaphors may foster growth mindsets and self-efficacy—cornerstones of well-being and action. We randomly assigned participants to read one of two articles—either an article about coronavirus that focused on fighting the war or an article that highlighted the possibility of change. In Study 1 (N = 426), participants who read the war, relative to the change, message …