Psychology Commons^™

I-O Can Has Meme? Using Memes To Engage Others With I-O Psychology Content, William P. Jimenez, Lisa M. Kath, Sayeedul Islam, Gordon B. Schmidt

Psychology Faculty Publications

Memes are ubiquitous, and they have become a major part of online interactions (Kitchener, 2018). Memes may be an accessible medium that organizations can use to connect with potential employees, customers, and the general public. Not only have memes been used by companies for marketing (e.g., Murray et al., 2014), but they also have been used for outreach by organizations as diverse as academic libraries (e.g., Woodworth, 2018), government influence campaigns (e.g., Zakem et al., 2018), and political campaigns (e.g., Graham, 2020). In this paper, we discuss the current state of Internet memes in the I-O psychology community as well …