Psychology Commons^™

The Heart Wants What It Wants: Effects Of Desirability And Body Part Salience On Distance Perceptions (Campbell), Celeste M. Campbell

Student Publications

Previous research has shown that desirability influences perceived distance to an object, such that desirable objects are perceived as closer to the viewer than undesirable objects (Balcetis & Dunning, 2010). Research regarding conceptual metaphors has suggested that making the head or heart salient by placing the index finger there produces characteristics commonly associated with these body parts (i.e., emotionality for the heart and rationality for the head) (Fetterman & Robinson, 2013). The current studies examined the effects of desirability and head or heart salience on distance perception. Participants had their attention drawn to their head or their heart by touching …