Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (2)
- Advertising and Promotion Management (1)
- Agribusiness (1)
- Agricultural and Resource Economics (1)
- Applied Behavior Analysis (1)
-
- Art and Design (1)
- Arts Management (1)
- Arts and Humanities (1)
- Business Law, Public Responsibility, and Ethics (1)
- Business and Corporate Communications (1)
- Entrepreneurial and Small Business Operations (1)
- Fine Arts (1)
- Food Security (1)
- Food Studies (1)
- Graphic Design (1)
- Illustration (1)
- Marketing (1)
- Other Communication (1)
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Psychology
Brilliant Blues And Smooth Circles: The Makings Of A Brand, Arielle Singer
Brilliant Blues And Smooth Circles: The Makings Of A Brand, Arielle Singer
Honors Theses
A company’s brand is its identity. This research examines the creation of an effective brand, focusing specifically on the colors, logo and typography shapes, and taglines utilized by a successful company. The research is applied in two case studies: a large, well-established corporation (General Electric) and a start up company by two Union College seniors (STC). Color, shape, and tagline theory are analyzed to explain the brand changes made over the last century for General Electric examining their two main logo shifts and multiple tagline alterations. In the case study of STC, I work to create the ideal brand for …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …