Psychology Commons^™

Addressing Serial-Order And Negative-Keying Effects: A Mixed-Methods Study, Jerusha J. Gerstner

Dissertations, 2014-2019

Researchers have studied item serial-order effects on attitudinal instruments by considering how item-total correlations differ based on the item’s placement within a scale (e.g., Hamilton & Shuminsky, 1990). In addition, other researchers have focused on item negative-keying effects on attitudinal instruments (e.g., Marsh, 1996). Researchers consistently have found that negatively-keyed items relate to one another above and beyond their relationship to the construct intended to be measured. However, only one study (i.e., Bandalos & Coleman, 2012) investigated the combined effects of serial-order and negative-keying on attitudinal instruments. Their brief study found some improvements in fit when attitudinal items were presented …