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Full-Text Articles in Psychology
What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone
What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone
The Review: A Journal of Undergraduate Student Research
In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.
Mental Illness Stigma In The Media, Brian Smith
Mental Illness Stigma In The Media, Brian Smith
The Review: A Journal of Undergraduate Student Research
The aim of this paper is to explore mental illness stigma and one of its primary causes, the media. Essentially the paper looks at various forms of media (e.g., prime time television, children’s programming, news media) and how they create negative perceptions of both mentally ill individuals, and those who help treat them. Previous research has shown that those with a mental illness are often depicted as violent and socially undesirable by the media. Other previous research has shown that those who treat mental illness are often depicted as unprofessional and untrustworthy by the media, creating a strong negative stigma …