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Full-Text Articles in Psychology
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Scripps Senior Theses
Research shows that music transmits both embodied (universally perceptible) and referential (culturally specific) meanings. The present study sought to explore the persuasive power of music in commercial advertising, and the complex ties that exist between music, life experience and perception. The study looked at how the perception of a product could be altered in accordance with specific embodied and referential meanings. With a focus on the effects of music genre and birth cohort on product perception, embodied meanings were expected to produce similar results across birth cohorts, and referential meanings were expected to produce significantly different results. A total of …
Perpetuating Pms: What Supports The Stereotype?, Brianna Buhaly
Perpetuating Pms: What Supports The Stereotype?, Brianna Buhaly
Scripps Senior Theses
This study investigated how the problematic construct of premenstrual syndrome (PMS) is sustained and perpetuated in our culture. A main effect of gender priming on the number of PMS symptoms recalled from a description suggests that priming activates relevant stereotypes, leading to selective attention to stereotype-consistent information, reinforcing the held stereotypes. An interaction between gender priming and type of description (a woman experiencing PMS, a woman experiencing headaches, or a man experiencing headaches) on the number of pathological conditions ascribed to the woman or man described was found. This suggests that gender priming has a restrictive effect on pathologizing, but …
Form And Functionality Of Playful Aggression In Young Adults, Catlin H. Dennis
Form And Functionality Of Playful Aggression In Young Adults, Catlin H. Dennis
Scripps Senior Theses
Ethological and developmental studies have demonstrated the presence and importance of playful aggression for primates and children; additional studies suggest that playful aggression is also present in adulthood but is adapted and incorporated into relationships in different ways than it previously was in childhood. Little is known about young adults’ perceptions of playful aggression in romantic relationships, especially among same-sex couples. This study investigated perceptions of aggression when the sexual orientation of the couple, the severity of aggression, and the response of the recipient, who was receiving the aggression, were manipulated in a series of scenarios. Young adults, ages 18 …
Motivation In Athletes With And Without Autism Spectrum Disorder: Sq, Eq And Aq Relationships To Preferred Feedback, Julia C. Harreschou
Motivation In Athletes With And Without Autism Spectrum Disorder: Sq, Eq And Aq Relationships To Preferred Feedback, Julia C. Harreschou
Scripps Senior Theses
All athletes are driven by motivation, sources or reasons to push their bodies to their limits and continue to do so regularly. There have been several studies concerning motivation in typical athletes, and many regarding social motivation in people with High Functioning Autism (HFA), however most have been limited to children, and there have been no investigations into HFA athletes’ motivation. The current study looks into the role of social dimensions in athletics, and tests how one’s gender and placement on the Empathy Questionnaire (EQ), Systemizing Questionnaire (SQ), and on the Autism Questionnaire (AQ) affect intrinsic motivation in athletics. It …