Psychology Commons^™

The Mechanisms Of Interpersonal Privacy In Social Networking Websites: A Study Of Subconscious Processes, Social Network Analysis, And Fear Of Social Exclusion, Bryan I. Hammer

Graduate Theses and Dissertations

With increasing usage of Social networking sites like Facebook there is a need to study privacy. Previous research has placed more emphasis on outcome-oriented contexts, such as e-commerce sites. In process-oriented contexts, like Facebook, privacy has become a source of conflict for users. The majority of architectural privacy (e.g. privacy policies, website mechanisms) enables the relationship between a user and business, focusing on the institutional privacy concern and trust; however, architectural privacy mechanisms that enables relationships between and among users is lacking. This leaves users the responsibility to manage privacy for their interpersonal relationships. This research focuses on the following …