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Socio-Cultural Aspects Of Health And Illness, Ayse K. Uskul
Socio-Cultural Aspects Of Health And Illness, Ayse K. Uskul
Ayse K Uskul
This chapter will provide a summary of sociocultural differences observed in various aspects of health and illness, drawing on evidence from medical anthropology and health psychology. It will then introduce a theoretical framework borrowed from cultural psychology, one frequently adopted when examining cultural differences in areas such as social behaviour, cognition and emotion, but rarely implemented when examining cultural differences in the domain of health and illness. This will be followed by some recent research originating from the area of illness cognitions, health communication and coping (use of social support), which adopts this framework to understand cultural differences.
When Message-Frame Fits Salient Cultural-Frame, Messages Feel More Persuasive, Ayse K. Uskul, Daphna Oyserman
When Message-Frame Fits Salient Cultural-Frame, Messages Feel More Persuasive, Ayse K. Uskul, Daphna Oyserman
Ayse K Uskul
The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n=72 European Americans; Study 2: n=48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health message tailoring and momentarily salient cultural frame all match. The hypothesis was tested using a message about health risks of caffeine consumption among individuals prescreened to be regular caffeine consumers. After being primed for individualism, European Americans who read a health message that focused on the …