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Extension Of The Theory Of Planned Behaviour Incorporating An Improved Measure Of Emotion: An Application To Speeding, Chloe Jones
Extension Of The Theory Of Planned Behaviour Incorporating An Improved Measure Of Emotion: An Application To Speeding, Chloe Jones
Theses : Honours
Speeding is related to crashes. The motivational factors underlying speeding must be identified to inform road safety. The Theory of Planned Behaviour (TPB) suggests that behavioural intention is predicted by attitude, subjective norm and perceived behavioural control. The present research was an attempted extension of the Theory of Planned Behaviour (TPB), in a speeding context. It was identified that the scales used in the TPB are not appropriately capturing emotion, and that the lack of emotion measures may be responsible for unaccounted for variance in intention. Questionnaires were developed based on Ajzen's (2006) and Bradley and Lang's (1999) methods. It …