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Communications Effect On Employee Anxiety And Loyalty During A Merger, Howard Edward La Beur
Communications Effect On Employee Anxiety And Loyalty During A Merger, Howard Edward La Beur
Theses Digitization Project
Only in about 35 percent of mergers do companies meet their pre-merger goals. One cause of these failures is attributed to the unstable work environment created by a pending merger. Previous research has focused on post-merger attitudes of employees. The purpose of the current study was to explore communication processes in announcing a merger. Scenarios were used to simulate merger announcements.