Psychology Commons^™

An Analysis Of Commentary In Men’S And Women’S Olympic Basketball, Madison Monk

Honors Projects

The objectification theory suggests that women are subjected to more comments about their appearance than men, but in the field of athletics and sports analysts, newer perspectives suggest that there are fewer distinctions between how male and female athletes are portrayed. The present study examined whether there were differences in broadcast commentary of men’s and women’s Olympic basketball gold medal games, including comments about the players looks and appearance, their physicality and athleticism, and the pattern of name used. The coding method employed was developed based on previous research and used to quantify the frequency of each category. Two coders …