Psychology Commons^™

Perceived Cultural Importance And Actual Self-Importance Of Values In Cultural Identification, Ching Wan, Chi-Yue Chiu, Kim-Pong Tam, Sau-Lai Lee, Ivy Yee-Man Lau, Siqing Peng

Research Collection School of Social Sciences

Cross-cultural psychologists assume that core cultural values define to a large extent what a culture is. Typically, core values are identified through an actual self-importance approach, in which core values are those that members of the culture as a group strongly endorse. In this article, the authors propose a perceived cultural importance approach to identifying core values, in which core values are values that members of the culture as a group generally believe to be important in the culture. In 5 studies, the authors examine the utility of the perceived cultural importance approach. Results consistently showed that, compared with values …