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Full-Text Articles in Psychology
You’Ve Got Mail: Examination Of A Brief Online Email Training, Jake R. Mathwich, Keaton A. Fletcher, Wendy L. Bedwell
You’Ve Got Mail: Examination Of A Brief Online Email Training, Jake R. Mathwich, Keaton A. Fletcher, Wendy L. Bedwell
Human Factors and Applied Psychology Student Conference
Many companies train employees on writing emails in seminar-style training sessions. However, in-person, seminar-style trainings are costly. This study aims to create a training program, rooted in the science of training to address these needs. We examine the mechanisms of action by which the training influences performance and intent to transfer. To do this, we call upon several models of training effectiveness (see Alliger, Tannenbaum, Bennett, & Traver, 1997; Baldwin & Ford, 1988; and Kirkpatrick, 1959). Taken together, these models suggest that individual differences will predict affective reactions, which will lead to utility reactions, ultimately leading to learning. We aim …
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Human Factors and Applied Psychology Student Conference
The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are …